https://www.judithgannon.com/home daily 0.75 2026-03-23 https://images.squarespace-cdn.com/content/v1/60df26a807267b5ebefc0b9f/063bcc63-fcdf-4946-b433-bae2da1f3330/image009.png The Work https://images.squarespace-cdn.com/content/v1/60df26a807267b5ebefc0b9f/f97b5f62-6a2a-4394-9357-611607945a42/image008.png The Work https://images.squarespace-cdn.com/content/v1/60df26a807267b5ebefc0b9f/faaca7b6-f662-4e15-9837-12261303bd96/image010.png The Work https://images.squarespace-cdn.com/content/v1/60df26a807267b5ebefc0b9f/dd3e76a5-8cc9-4d63-8e2d-a4160ecc3429/image015.jpg The Work https://images.squarespace-cdn.com/content/v1/60df26a807267b5ebefc0b9f/ce92a6c0-be1a-47e6-b7fd-9f30771edef6/image012.png The Work https://images.squarespace-cdn.com/content/v1/60df26a807267b5ebefc0b9f/17be3bb8-eca9-42b7-8877-2cb7a8e1732d/image013.png The Work https://images.squarespace-cdn.com/content/v1/60df26a807267b5ebefc0b9f/1625273518710-9HFXNJ8NYWEXKY2SFU9E/02-101775-Marie-Keating-48-Sheet.jpeg The Work - Marie Keating Foundation Marie Keating Foundation Making Prevention Personal The Challenge Cancer awareness campaigns often rely on statistics — but numbers alone don’t always change behavior. The Marie Keating Foundation needed a way to cut through and make prevention feel urgent, personal, and actionable. The Insight Everyone knows cancer is serious. But there’s a gap between knowing and doing something about it — especially when it comes to early detection and prevention. The Idea Make the message impossible to ignore by bringing it closer to home. We created a campaign that shifted the focus from abstract risk to personal relevance — encouraging people to see prevention as something that directly affects them and the people they love. The Execution Emotionally driven creative grounded in real-life scenarios. Clear, direct messaging to prompt action — not just awareness. Designed to work across multiple channels, from social to on-the-ground touchpoints. Balanced sensitivity with urgency to avoid being either overwhelming or easy to dismiss. The Result Increased awareness and engagement with prevention messaging. Encouraged more people to seek information, screenings, or support. Helped position the foundation as both trusted and proactive. https://images.squarespace-cdn.com/content/v1/60df26a807267b5ebefc0b9f/1625312580461-2MM1WSR6X4HS7AFNE8FK/2.jpeg The Work - Advertising Standards Authority The brief was to let people know that the Advertising Standards Authority were there, keeping an eye on things. The catch was, they didn’t want to increase complaint calls, just awareness. https://images.squarespace-cdn.com/content/v1/60df26a807267b5ebefc0b9f/1625274224529-DFNU48TJGJSQZ6AWIU28/13-Convenience-posters-x7-options-3.5.jpg The Work https://images.squarespace-cdn.com/content/v1/60df26a807267b5ebefc0b9f/1625276048172-SJTZBID9GDZ1FPA80VOT/GetProtectedGame1.jpeg The Work https://images.squarespace-cdn.com/content/v1/60df26a807267b5ebefc0b9f/1625275955507-3ZTL61SCM6T2MDQUC2MD/GetProtectedGameLive.png The Work https://images.squarespace-cdn.com/content/v1/60df26a807267b5ebefc0b9f/1625318989630-81TUP1GG5WCCIN3PX5E5/Leo-Press-bullets-001.jpeg The Work https://images.squarespace-cdn.com/content/v1/60df26a807267b5ebefc0b9f/1625276866634-E717C0C6CY9ZONAMLD9Z/Screen+Shot+2015-06-16+at+4.45.47+PM.png The Work - AMEX Business Card Launch We created beautiful posters that highlighted the key features of the Amex Business credit card using their iconic style. https://www.judithgannon.com/about-1 daily 1.0 2026-03-23