Hi, I’m Judith Gannon.

I’m a Creative Director and Senior Copywriter who likes making things people actually want to pay attention to.

I’ve spent my career working with brands like PC Financial, AIR MILES, American Express, and BMO. Always helping turn complex, often dry categories into work that feels human, engaging, and occasionally even fun.

I’m at my best when there’s a strong insight, a bit of tension, and room to push an idea further than expected. Whether it’s a fully integrated campaign or a small, sharp piece of writing, I care about the same thing: does it connect, and does it stick?

I tend to stay close to the work. I love shaping ideas, writing, refining, because the difference is always in the details.

If you’ve got a brief that needs a strong idea (or rescuing), let’s talk